B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate reduction for Google AI Overviews top-ranking pages (2025-04)
In April 2025, Google AI Overviews reduced click-through rates for top-ranking pages by 34.5%.
- Applies to top-ranking organic pages when AI Overviews are triggered
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.365iwebdesign.co.uk/news/2026/02/10/ai-overviews-steal-58-percent-clicks-uk-websites/ ↗
Source Article
AI Overviews Now Steal 58% of Clicks: What UK Businesses Must Do
Original Research
Ahrefs
· Original study ↗
Methodology
Earlier Ahrefs study of AI Overview CTR impact
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-04 (current) | 34.5% | |
| 2026-02 | 58% | +68.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews top-ranking pages: 34.5% click through rate reduction. Source: Ahrefs (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-reduction-34.5pct-2025
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-reduction-34.5pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate reduction for Google AI Overviews top-ranking pages<br><small>Source: Ahrefs (2025-04) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-reduction-34.5pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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