B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- organic ctr decline with ai overviews present for top-ranking organic search results (2025-12)
AI Overviews correlate with a 58 percent drop in click-through rate on top-ranking organic search results in December 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.marketingcode.com/hvac-tariff-cut-price-hike-ai-invisibility-margin-squeeze-jun-2026/ ↗
Source Article
HVAC June 2026: Tariff Cut, Price Hikes, 1.2% AI Citation
Tariffs Down 10 Points. Manufacturer Prices Up Double-Digits. AI Cites 1.2 Percent Of Shops. The June 2026 HVAC Margin Squeeze.
Three numbers landed in HVAC this week. The steel-and-aluminum tariff on residential HVAC components dropped from 25 percent to 15 percent through December 2027. Manufactur…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs December 2025 dataset, cited via Vizion Interactive's June 2, 2026 CMO breakdown; earlier-2025 measurement of the same metric was 34.5 percent.
Methodology documented
Segmentation
IndustryHVAC
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
top-ranking organic search results: 58% organic ctr decline with ai overviews present. Source: Ahrefs (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-drop-top-pages-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-drop-top-pages-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- organic ctr decline with ai overviews present for top-ranking organic search results<br><small>Source: Ahrefs (2025-12) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-drop-top-pages-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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