B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

35%

35% -- organic click through rate lift for Brands cited in Google AI Overviews (2025)

2025  · Seer Interactive

Brands cited inside Google AI Overviews achieve a 35% higher organic click-through rate compared to brands that are not cited.

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Attribution: Seer Interactive View source
Lighthouse Research Team
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Source verified Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Brands cited in Google AI Overviews
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Seer Interactive Primary Tier B
https://seerly.app/profound-alternatives ↗
Confidence: 72/100 Vintage: 2025 Channel: Deep Crawl
Source Article
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7 Best Profound Alternatives in 2026 (Cheaper & More Actionable) Last updated: July 2026 Last updated: July 2026 The best Profound alternatives in 2026 are Seerly, Peec AI, Otterly.AI, AthenaHQ, Scrunch AI, Rankscale, and the Semrush AI Toolkit. Which one fits depends on what you actually need: a fu…
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Original Research
Seer Interactive · Original study ↗

Seer Interactive analysis comparing organic CTR of brands cited in AI Overviews vs. not cited

Methodology documented
Industrymarketing
Plain Text
Brands cited in Google AI Overviews: 35% organic click through rate lift. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-cited-brands-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-cited-brands-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- organic click through rate lift for Brands cited in Google AI Overviews<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/ai-overviews-cited-brands-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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