B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80
80 -- ai overview trigger count for B2B 'best [category] software' queries in Google AI Overviews (2026)
Roughly 80 out of 100 analyzed B2B 'best [category] software' queries triggered a Google AI Overview across three snapshot dates.
- Value is reported as an approximation ('roughly 80')
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80
Unit
Count
Data Vintage
2026
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
Lily Ray (Substack), reported by Search Engine Land
Primary
Tier B
https://seohandbook.co.uk/seo-news-updates/ai-overviews-self-serving-listicles-study/ ↗
Source Article
Study: AI Overviews Cite Self-Serving Listicles but Recommend Competitors | The SEO Handbook
Study: AI Overviews Cite Self-Serving Listicles but Recommend Competitors
A June 2026 analysis by Lily Ray, published on her Substack and reported by Search Engine Land, found that Google’s AI Overviews routinely cite a brand’s own “best [category]” listicle as a source while declining to recommend …
Original Research
Lily Ray (Substack), reported by Search Engine Land
· Original study ↗
Methodology
Approximately 80 of 100 B2B 'best [category] software' queries triggered an AI Overview across three snapshots (15 April, 15 May, 8 June 2026); value reported as 'roughly 80'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B 'best [category] software' queries in Google AI Overviews: 80 ai overview trigger count. Source: Lily Ray (Substack), reported by Search Engine Land (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-trigger-count-b2b-software-queries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-trigger-count-b2b-software-queries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80</strong> -- ai overview trigger count for B2B 'best [category] software' queries in Google AI Overviews<br><small>Source: Lily Ray (Substack), reported by Search Engine Land (2026) · <a href="https://lighthousedata.io/data/ai-overview-trigger-count-b2b-software-queries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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