B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of queries returning ai overview for Google AI Overviews (B2B 'best software' queries) (2026-06)
80% of 100 analyzed B2B 'best software' queries returned a Google AI Overview.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026-06
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land (Lily Ray)
Primary
Tier B
https://seohandbook.co.uk/content-strategy/content-formats-for-seo/ ↗
Source Article
Content Formats for SEO | The SEO Handbook
Content Formats for SEO
Last updated
Content format is the structure and type of a piece: a guide, a listicle, a comparison, a glossary entry, a hub page. Format selection is a strategic decision, not a stylistic one. The wrong format for a query’s intent limits ranking potential regardless of how w…
Original Research
Search Engine Land (Lily Ray)
· Original study ↗
Methodology
80% of 100 B2B 'best software' queries returned an AI Overview (Lily Ray analysis)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews (B2B 'best software' queries): 80% share of queries returning ai overview. Source: Search Engine Land (Lily Ray) (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-return-rate-b2b-software-queries-2026
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<blockquote cite="https://lighthousedata.io/data/ai-overview-return-rate-b2b-software-queries-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of queries returning ai overview for Google AI Overviews (B2B 'best software' queries)<br><small>Source: Search Engine Land (Lily Ray) (2026-06) · <a href="https://lighthousedata.io/data/ai-overview-return-rate-b2b-software-queries-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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