B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
18%
18% -- click through rate reduction for informational search queries with Google AI Overviews (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pristren.com
Primary
Tier C
https://pristren.com/blog/google-ai-overviews-sge-impact ↗
Source Article
Google AI Overviews: How to Appear in AI-Generated Summaries
Google AI Overviews: How to Appear in AI-Generated Summaries
Google AI Overviews are reshaping search CTR patterns. Here is what triggers them, how Google selects sources, and how to optimize your content to be cited.
Mahmudul Haque Qudrati
CEO & ML Engineer
One AI engineering post, weekly
LLM bench…
Original Research
pristren.com
· Original study ↗
Methodology
Range reported as 18-64%; midpoint used. Source cites unspecified studies on AI Overview CTR impact.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
informational search queries with Google AI Overviews: 18% click through rate reduction. Source: pristren.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-ctr-reduction-18-64
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-ctr-reduction-18-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- click through rate reduction for informational search queries with Google AI Overviews<br><small>Source: pristren.com (2025) · <a href="https://lighthousedata.io/data/ai-overview-ctr-reduction-18-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.