B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- organic click uplift rate for Brands cited in a Google AI Overview (2025-09)
Brands cited in Google AI Overviews earned roughly 35% more organic clicks compared to when they were not cited for the same query.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025-09
Entity
Sample Size
25,100,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier C
https://atlasmarketing.ai/ai-seo/will-ai-replace-seo/ ↗
Source Article
Will AI Replace SEO? What Actually Changes in 2026
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive research based on 25.1 million organic impressions; cited brands earned ~35% more organic clicks than non-cited brands for the same query
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands cited in a Google AI Overview: 35% organic click uplift rate. Source: Seer Interactive (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-cited-35-more-organic-clicks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overview-cited-35-more-organic-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- organic click uplift rate for Brands cited in a Google AI Overview<br><small>Source: Seer Interactive (2025-09) · <a href="https://lighthousedata.io/data/ai-overview-cited-35-more-organic-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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