B
Evidence Grade B
Use with Hedging
Dated
90%
90% — adoption rate for digital_marketers (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
3,800
Study Type
Survey
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
20
Independence
30
Methodology
50
Freshness
40
Sources (2)
Hawk and Chartis
Primary
Tier A
https://fintech.global/2026/03/13/is-model-governance-slowing-ai-in-financial-crime/?utm_source=rss&… ↗
Also cited by
diggitymarketing.com
https://diggitymarketing.com/seo-news-round-up-april-2023/
2026-03-13
Original Research
Authority Hacker
· Original study ↗
Methodology
Survey of digital marketers on AI usage
Study: Survey
n=3,800
Methodology documented
Segmentation
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
digital_marketers: 90% adoption rate. Source: Hawk and Chartis (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/ai-marketing-adoption-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-marketing-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> — adoption rate for digital_marketers<br><small>Source: Hawk and Chartis (2023) · <a href="https://lighthousedata.io/data/ai-marketing-adoption-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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