B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- consumer purchase deterrence rate for consumers (2025)
24% of consumers report that labeling a product as AI-driven deters them from buying it.
- Skepticism intensifies in high-stakes categories such as automotive safety, home security, and healthcare, and among older consumers aged 65 and older.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parks Associates
Primary
Tier B
https://mediabuzz.asia/is-ai-branding-backfiring/ ↗
Source Article
Is AI branding backfiring?
Rethinking the role of artificial intelligence in consumer marketing
Artificial intelligence (AI) is now synonymous with innovation, revolutionizing sectors from e-commerce to automotive technology. But in consumer marketing, its impact is far from straightforward, transforming sectors from e-commer…
Original Research
Parks Associates
· Original study ↗
Methodology
Parks Associates consumer research study
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 24% consumer purchase deterrence rate. Source: Parks Associates (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-label-deters-purchase-2025
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<blockquote cite="https://lighthousedata.io/data/ai-label-deters-purchase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- consumer purchase deterrence rate for consumers<br><small>Source: Parks Associates (2025) · <a href="https://lighthousedata.io/data/ai-label-deters-purchase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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