B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33.75%
33.75% -- zero click rate for AI keywords (2025)
Zero-click rates for AI keywords declined from a baseline of 33.75% to 31.53%.
- Represents the prior rate before declining to 31.53%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33.75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pixelpoynt.com
Primary
Tier C
https://pixelpoynt.com/ai-mode-surges-transactional-queries-website-clicks/ ↗
Source Article
AI Mode Drives Unexpected Surge: 69% of Transactional Queries Lead to Website Clicks | PixelPoynt
The AI apocalypse for websites? Not happening. New data shows 69% of AI Mode sessions on transactional queries actually result in website clicks, torching the doomsday predictions about AI killing traffic. Users aren’t just sitting there reading AI summaries—they’re clicking through, with 89% visiti…
Original Research
pixelpoynt.com
· Original study ↗
Methodology
Decline from 33.75% to 31.53%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI keywords: 33.75% zero click rate. Source: pixelpoynt.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-keywords-zero-click-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-keywords-zero-click-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.75%</strong> -- zero click rate for AI keywords<br><small>Source: pixelpoynt.com (2025) · <a href="https://lighthousedata.io/data/ai-keywords-zero-click-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.