B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17.2%
17.2% -- average brand mention rate for AI search platforms (all categories) (2026)
The average brand mention rate across all categories is 17.2% according to AthenaHQ's State of AI Search 2026 report.
- Across all categories
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AthenaHQ
Primary
Tier C
https://www.amicited.com/da/blog/ai-brand-mention-tracking-template/ ↗
Source Article
Skabelon til AI-brandomtalesporing: Spor din synlighed på ChatGPT, Gemini og Perplexity
Original Research
AthenaHQ
· Original study ↗
Methodology
AthenaHQ 'State of AI Search 2026' report, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search platforms (all categories): 17.2% average brand mention rate. Source: AthenaHQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-brand-mention-rate-17-2
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<blockquote cite="https://lighthousedata.io/data/ai-brand-mention-rate-17-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.2%</strong> -- average brand mention rate for AI search platforms (all categories)<br><small>Source: AthenaHQ (2026) · <a href="https://lighthousedata.io/data/ai-brand-mention-rate-17-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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