B
Evidence Grade B
Graded
under review
Safe to Cite
Current
62%
62% -- share of websites failing to use keyword variations in titles and descriptions for websites (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://greenerseo.com/on-page-seo-basics-guide/ ↗
Source Article
Basic On-page SEO To Optimize Your Website For Better Rankings
Are you worried you’re not getting the search engine visibility you want for your website? Are you looking for an easy way to learn about on-page SEO for website optimization? Well, you’re in luck, because today we will be talking about unlocking the on-page SEO basics, and help equip you with the t…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study cited by blog; methodology not stated
Methodology documented
Segmentation
IndustryMedia
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
websites: 62% share of websites failing to use keyword variations in titles and descriptions. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-websites-keyword-variations-titles
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-websites-keyword-variations-titles" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- share of websites failing to use keyword variations in titles and descriptions for websites<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/ahrefs-websites-keyword-variations-titles" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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