B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72.9%
72.9% -- percentage of top10 pages older than three years for Google Search (2026)
72.9% of pages ranking in Google's top 10 search results are more than three years old.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72.9%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://blogherald.com/blog-tips/a-most-people-overestimate-how-fast-blogging-pays-and-underestimate… ↗
Source Article
Most people overestimate how fast blogging pays and underestimate how long the money can keep coming once a good post finds its audience - The Blog Herald
I checked my stats one morning a few months ago and noticed something I’d been underweighting. A post I’d written and essentially forgotten about, published eight months earlier, not one of my better pieces by any measure, was pulling in more consistent monthly traffic than articles I’d written with…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 1.3 million keywords, cited via The Blog Herald
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 72.9% percentage of top10 pages older than three years. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-top10-pages-over-three-years-old
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-top10-pages-over-three-years-old" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.9%</strong> -- percentage of top10 pages older than three years for Google Search<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/ahrefs-top10-pages-over-three-years-old" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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