B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
169
169 -- average ai overview appearances top quartile brands for Top-quartile brands by web mentions (2025-05)
Brands in the top quartile for web mentions averaged 169 AI Overview appearances according to Ahrefs' study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
169
Unit
Count
Data Vintage
2025-05
Entity
Sample Size
75,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier A
https://skyfielddigital.com/brand-perception-and-seo-why-reputation-now-affects-rankings/ ↗
Source Article
Brand Perception and SEO: Why Reputation Now Affects Rankings | Skyfield Digital
Brand perception and SEO are no longer separate disciplines. Google’s leaked 2024 API documentation described a site-level authority score and click-behavior systems that reward brands people already recognize and choose. Its human quality raters are explicitly instructed to research what independen…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 75,000 brands; top quartile averaged over ten times the next quartile
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-quartile brands by web mentions: 169 average ai overview appearances top quartile brands. Source: Ahrefs (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-top-quartile-ai-overview-appearances
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-top-quartile-ai-overview-appearances" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>169</strong> -- average ai overview appearances top quartile brands for Top-quartile brands by web mentions<br><small>Source: Ahrefs (2025-05) · <a href="https://lighthousedata.io/data/ahrefs-top-quartile-ai-overview-appearances" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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