B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- share of web pages getting no google traffic for web pages (2025)
According to Ahrefs research, 91% of web pages do not receive traffic from Google because they lack backlinks.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://www.makemywebsite.com.au/blog/what-are-backlinks-in-seo-why-are-they-important/ ↗
Source Article
What are Backlinks in SEO & Why Are They Important?
Is your website struggling to appear in search engine results? Even with good content and proper optimisation, competitors on Google may overshadow you. This can lead to missed opportunities for valuable organic traffic and potential customers.
In the modern digital world, selling products and servi…
Original Research
Ahrefs
· Original study ↗
Methodology
Cited Ahrefs research, methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web pages: 91% share of web pages getting no google traffic. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-pages-no-google-traffic-backlinks
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<blockquote cite="https://lighthousedata.io/data/ahrefs-pages-no-google-traffic-backlinks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of web pages getting no google traffic for web pages<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ahrefs-pages-no-google-traffic-backlinks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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