B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- position1 ctr decline for Google AI Overviews keywords (2026-02)
Position 1 organic CTR declined by 58% when Google AI Overviews were present, based on an Ahrefs study of 300,000 keywords comparing December 2023 to December 2025.
- Desktop CTR aggregated from Google Search Console
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026-02
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
http://tsmgeo.com/research/ ↗
Source Article
GEO Resources & Research: Academic Studies, Tools & Sources
Resources & Research
Complete bibliography of the academic research, industry studies, measurement tools, and foundational frameworks that inform the Three Streams GEO Methodology.
Academic Research
Peer-reviewed studies from Princeton, UC Berkeley, Yonsei University, University of Toronto, Stanford…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs 300,000-keyword study, Dec 2023 vs Dec 2025 Google Search Console desktop CTR
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews keywords: 58% position1 ctr decline. Source: Ahrefs (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-aio-position1-ctr-decline-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-aio-position1-ctr-decline-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- position1 ctr decline for Google AI Overviews keywords<br><small>Source: Ahrefs (2026-02) · <a href="https://lighthousedata.io/data/ahrefs-aio-position1-ctr-decline-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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