B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

58%

58% -- top result click through rate decline for Google search results with AI Overviews (2025-12)

2025-12  · n=300,000  · Ahrefs

Ahrefs measured a 58 percent lower top-result CTR when an AI Overview is present in Google search results.

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Attribution: Ahrefs View source
Lighthouse Research Team
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Source verified Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Google search results with AI Overviews
Sample Size
300,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Ahrefs Primary Tier B
https://queryscope.dev/blog/30-days-search-console-real-saas ↗
Confidence: 53/100 Vintage: 2025-12 Channel: Deep Crawl
Source Article
30 days of Search Console on a real SaaS: what the dashboard buries · QueryScope
30 days of Search Console on a real SaaS: what the dashboard buries We read AppScreenshotStudio's live Search Console for a month through QueryScope. Impressions doubled, clicks stayed near flat, and one page ranked seventh with zero clicks. Here is what the dashboard hides, and the honest limit on …
Original Research
Ahrefs · Original study ↗

Ahrefs analysis of 300,000 keywords comparing CTR with AI Overviews present vs absent

Methodology documented
Industrymarketing
Plain Text
Google search results with AI Overviews: 58% top result click through rate decline. Source: Ahrefs (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-ai-overviews-top-result-ctr-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-ai-overviews-top-result-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- top result click through rate decline for Google search results with AI Overviews<br><small>Source: Ahrefs (2025-12) · <a href="https://lighthousedata.io/data/ahrefs-ai-overviews-top-result-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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