B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

40.66%

40.66% -- share of advertised pages ranking 1 organically for Google Search advertisers (2025)

Name: Share Of Advertised Pages Ranking 1 Organically Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2025 · n=2,300,000 · Ahrefs

40.66% of advertised pages already rank #1 organically for the same keyword according to an Ahrefs study of 2.3 million keywords.

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Attribution: Ahrefs View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

40.66%

Unit

Percentage

Data Vintage

2025

Entity

Google Search advertisers

Sample Size

2,300,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Ahrefs Primary Tier B

https://amandaai.com/resources/blog/expert-insights/are-youre-paying-for-clicks-you-already-own/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Common Crawl

Source Article

Are you paying for clicks you already own?

Original Research

Ahrefs · Original study ↗

Methodology

Ahrefs study of 2.3 million keywords

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Search advertisers: 40.66% share of advertised pages ranking 1 organically. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-advertised-pages-rank-1-organically

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ahrefs-advertised-pages-rank-1-organically" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.66%</strong> -- share of advertised pages ranking 1 organically for Google Search advertisers<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ahrefs-advertised-pages-rank-1-organically" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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