B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15.7%
15.7% -- share of advertised landing pages ranking top 10 organically for Google Search advertisers (2025)
15.7% of advertised landing pages also rank in the top 10 organically for the same keywords.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15.7%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://amandaai.com/resources/blog/expert-insights/are-youre-paying-for-clicks-you-already-own/ ↗
Source Article
Are you paying for clicks you already own?
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study of 2.3 million keywords
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search advertisers: 15.7% share of advertised landing pages ranking top 10 organically. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-advertised-landing-pages-top10-overlap
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-advertised-landing-pages-top10-overlap" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15.7%</strong> -- share of advertised landing pages ranking top 10 organically for Google Search advertisers<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ahrefs-advertised-landing-pages-top10-overlap" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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