B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of images for Beauty advertising imagery (people over 60) (2025)
Among images representing aging, 80% portray only people over the age of 60.
- The 80% refers specifically to images depicting aging/aging representation rather than all beauty advertising imagery overall.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Getty Images
Primary
Tier A
https://en.radartecnologico.com/instagram-face-evolution-beauty-getty-images/ ↗
Source Article
Goodbye to the “Instagram Face”: the rise of real, unfiltered beauty - Radar Tecnológico English
Goodbye to the “Instagram Face”: the rise of real, unfiltered beauty
The Representation of Beauty in advertising and marketing has undergone a drastic transformation over recent decades, shifting from the maximalist aesthetics of the 1980s to the homogeneous “Instagram face.”
A new visual analysis b…
Original Research
Getty Images
· Original study ↗
Methodology
Getty Images VisualGPS visual content analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beauty advertising imagery (people over 60): 80% share of images. Source: Getty Images (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aging-images-over-60-visualgps
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<blockquote cite="https://lighthousedata.io/data/aging-images-over-60-visualgps" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of images for Beauty advertising imagery (people over 60)<br><small>Source: Getty Images (2025) · <a href="https://lighthousedata.io/data/aging-images-over-60-visualgps" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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