B
Evidence Grade B
Graded
under review
Safe to Cite
Current
43%
43% -- agile marketing adoption rate for marketers surveyed (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
AgileSherpas
Primary
Tier A
https://www.agilesherpas.com/blog/agile-vs-waterfall-marketing?utm_content=216403577&utm_medium=soci… ↗
Source Article
Agile Marketing vs Waterfall Marketing
Improve your Marketing Ops every week
Subscribe to our blog to get insights sent directly to your inbox.
-
Industries
Discover how AgileSherpas tailors marketing agility to meet the unique challenges of your industry.
-
Services
Explore support options that are tailored to meet you wherever you are …
Also cited by
cmswire.com
https://www.cmswire.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
martech.org
https://martech.org/
2026-08-19
Original Research
AgileSherpas
· Original study ↗
Methodology
State of Agile Marketing Report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
marketers surveyed: 43% agile marketing adoption rate. Source: AgileSherpas (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agile-marketing-adoption-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/agile-marketing-adoption-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- agile marketing adoption rate for marketers surveyed<br><small>Source: AgileSherpas (2026) · <a href="https://lighthousedata.io/data/agile-marketing-adoption-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.