B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- agency staff allocation rating for Marketers rated highly by agencies for financial regard (2026)
Marketers rated highly by agencies for financial regard rate their agencies 20% higher for agency staff allocation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aprais
Primary
Tier B
https://aprais.com/financially-considerate-marketers-get-better-staff-allocation-from-their-agency-r… ↗
Source Article
Financially considerate marketers get better staff allocation from their agency
Original Research
Aprais
· Original study ↗
Methodology
Agency-client relationship research by Aprais based on their evaluation data; framed via Adams Equity Theory
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers rated highly by agencies for financial regard: 20% agency staff allocation rating. Source: Aprais (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-staff-allocation-financial-empathy-20pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/agency-staff-allocation-financial-empathy-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- agency staff allocation rating for Marketers rated highly by agencies for financial regard<br><small>Source: Aprais (2026) · <a href="https://lighthousedata.io/data/agency-staff-allocation-financial-empathy-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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