B
Evidence Grade B
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accuracy verified by the review judge
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Recent
17.5%
17.5% -- agency production markup for US advertising agencies (2025)
Advertising agencies add an average markup of 17.5% on commercial production.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AICP
Primary
Tier B
https://greenfroglabs.com/blog/30-second-commercial-cost ↗
Source Article
A 30 second commercial costs between $1,500 and $500,000 or more. That range is not helpful. The reason pricing articles give you a spread that wide is because they lump together a phone-shot social ad and a Super Bowl spot as if they belong in the same conversation.
This guide breaks down exactly w…
Original Research
AICP
· Original study ↗
Methodology
AICP 2025 data cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertising agencies: 17.5% agency production markup. Source: AICP (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-production-markup-2025
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<blockquote cite="https://lighthousedata.io/data/agency-production-markup-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.5%</strong> -- agency production markup for US advertising agencies<br><small>Source: AICP (2025) · <a href="https://lighthousedata.io/data/agency-production-markup-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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