B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- agency attrition rate for Advertising agency creatives in Spain (2023)
In 2023, 57% of surveyed agency creative professionals moved on to freelancing or another agency.
- Survey sample was creative professionals who worked in agencies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
More Creative Women
Primary
Tier C
https://welov.io/en/blog/what-ai-wont-fix-either ↗
Source Article
What AI won't fix either| El Blog de Welov.io
[🎶 It takes the same time to do it wrong that to do it right.]
Borrowing a phrase from a well-known personality is usually a good ploy to start an opinion article and, in some way, to be legitimized by their prestige. In my case, I opt for a derivative that maintains its predicament: this fragment s…
Original Research
More Creative Women
· Original study ↗
Methodology
Survey 'Why are you leaving' by the association More Creative Women; 57% of surveyed creative professionals who had worked in an agency moved on to freelancing (31%) or to another agency (26%) in 2023. Sample size not stated in citing article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Advertising agency creatives in Spain: 57% agency attrition rate. Source: More Creative Women (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-creatives-left-agency-2023
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<blockquote cite="https://lighthousedata.io/data/agency-creatives-left-agency-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- agency attrition rate for Advertising agency creatives in Spain<br><small>Source: More Creative Women (2023) · <a href="https://lighthousedata.io/data/agency-creatives-left-agency-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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