B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- client dissatisfaction rate for Businesses hiring digital marketing agencies in India (2026)
Roughly 60 percent of businesses that hire a digital marketing agency are dissatisfied with the outcomes within six months.
- Attributed generally to 'independent surveys' without naming a specific primary source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
magicworksitsolutions.com
Primary
Tier C
https://magicworksitsolutions.com/blog/the-ultimate-guide-to-hiring-the-best-digital-marketing-agenc… ↗
Source Article
How to Hire the Best Digital Marketing Agency in India (2026)
The Short Answer
India's digital marketing industry has crossed Rs 30,000 crore in annual spend and is expanding at 25 percent per year — one of the fastest growth rates of any professional services sector in the country. More businesses than ever are searching for agencies, allocating budgets, and …
Original Research
magicworksitsolutions.com
· Original study ↗
Methodology
Attributed to 'independent surveys' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses hiring digital marketing agencies in India: 60% client dissatisfaction rate. Source: magicworksitsolutions.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-client-dissatisfaction-rate-2026
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<blockquote cite="https://lighthousedata.io/data/agency-client-dissatisfaction-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- client dissatisfaction rate for Businesses hiring digital marketing agencies in India<br><small>Source: magicworksitsolutions.com (2026) · <a href="https://lighthousedata.io/data/agency-client-dissatisfaction-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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