B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- share of ad accounts with live ab test for marketing agency ad accounts (2026)
Fewer than 18% of marketing agency ad accounts have a live A/B test running on any given Tuesday.
- The source states 'fewer than 18%' rather than exactly 18%
- Based on audits across 38 agencies
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SeoKru
Primary
Tier C
https://www.seokru.com/ai-solutions/digital-marketing/ ↗
Source Article
AI Solutions for Digital Marketing Agencies
SEO Services
AI that drives leads, not just traffic
Writes content, runs campaigns, and qualifies leads automatically, so your budget works harder.
What’s actually breaking
The four pressures killing agency margin in 2026
We’ve audited 38 agency P&Ls in the last 18 months. The pattern is identical w…
Original Research
SeoKru
· Original study ↗
Methodology
Vendor observation from agency audits; self-reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing agency ad accounts: 18% share of ad accounts with live ab test. Source: SeoKru (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agency-accounts-live-ab-tests-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/agency-accounts-live-ab-tests-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of ad accounts with live ab test for marketing agency ad accounts<br><small>Source: SeoKru (2026) · <a href="https://lighthousedata.io/data/agency-accounts-live-ab-tests-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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