B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

50%

50% -- agencies struggling with understaffing for agencies (2025)

2025  · The Great Pitch Company

50% of agencies continue to struggle with understaffing according to the Great Pitch Poll.

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Attribution: The Great Pitch Company View source
Lighthouse Research Team
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Source verified Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
agencies
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
The Great Pitch Company Primary Tier B
https://www.thegreatpitchcompany.com/post/pitching-for-business-and-pitch-qualification ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Pitching for Business Success with Pitch Qualification
Pitching for business: Using pitch qualification for max impact Updated: Feb 3, 2025 Today, agencies face significant challenges in business development. Teams are under constant pressure to secure new business, often at the expense of staff well-being. Needless to say, pitching for business success…
Original Research
The Great Pitch Company · Original study ↗

Great Pitch Poll survey of agencies

Methodology documented
IndustryB2B RoleAll marketers
Plain Text
agencies: 50% agencies struggling with understaffing. Source: The Great Pitch Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-understaffing-great-pitch-poll-2025
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<blockquote cite="https://lighthousedata.io/data/agencies-understaffing-great-pitch-poll-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- agencies struggling with understaffing for agencies<br><small>Source: The Great Pitch Company (2025) · <a href="https://lighthousedata.io/data/agencies-understaffing-great-pitch-poll-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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