B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- share of agencies finding pitching damaging to agency culture for advertising agencies (global) (2025)
64% of agency respondents globally find pitching damaging to agency culture.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media consultancy (Pitch Smart study)
Primary
Tier B
https://www.findingbetteragencies.com/change-the-agency-pitch-process/ ↗
Source Article
Change the Agency Pitch Process?
In a recent AdAge article about the agency pitch process, it is argued that the pitch process needs to change because it is too taxing and emotionally and fiscally draining for agencies.
Globally, 86% of agency respondents find pitching excessively time and cost exhaustive and 64% of agency responde…
Original Research
Media consultancy (Pitch Smart study)
· Original study ↗
Methodology
Media consultancy 'Pitch Smart' study, cited via AdAge article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising agencies (global): 64% share of agencies finding pitching damaging to agency culture. Source: Media consultancy (Pitch Smart study) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-pitching-damaging-culture
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<blockquote cite="https://lighthousedata.io/data/agencies-pitching-damaging-culture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of agencies finding pitching damaging to agency culture for advertising agencies (global)<br><small>Source: Media consultancy (Pitch Smart study) (2025) · <a href="https://lighthousedata.io/data/agencies-pitching-damaging-culture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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