B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- share of agencies frequently adjusting retainer pricing for web development agencies (2025)
74% of agencies surveyed frequently adjust their retainer pricing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nimbus Hosting
Primary
Tier B
https://nimbushosting.co.uk/blog/how-and-why-your-agency-should-be-using-web-development-retainers ↗
Source Article
How (and why) your agency should be using web development retainers - Nimbus
Times are tough for businesses of all stripes, and web development can be particularly prone to cutbacks.
Despite the need for businesses to invest in a new website or upgrade their existing site to stay competitive – and consider the ongoing maintenance required to keep it running – it’s not uncomm…
Original Research
Nimbus Hosting
· Original study ↗
Methodology
Nimbus Hosting agency survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web development agencies: 74% share of agencies frequently adjusting retainer pricing. Source: Nimbus Hosting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-frequently-adjust-retainer-pricing
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<blockquote cite="https://lighthousedata.io/data/agencies-frequently-adjust-retainer-pricing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of agencies frequently adjusting retainer pricing for web development agencies<br><small>Source: Nimbus Hosting (2025) · <a href="https://lighthousedata.io/data/agencies-frequently-adjust-retainer-pricing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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