B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
90%
90% -- share of agencies with fewer than 50 employees for US and Canada marketing agencies (2024)
Over 90% of marketing agencies in the US and Canada have fewer than 50 employees.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
celarity.com
Primary
Tier C
https://www.celarity.com/blog/agencies-changing-the-marketing-landscape-qa-with-minneapolis-marketin… ↗
Source Article
Agencies Changing the Marketing Landscape: Q&A with Minneapolis Marketing Agency Leaders | Celarity
In today’s fast-paced world, where capturing consumer attention is paramount, mid-size digital and marketing agencies are navigating a complex landscape. Striking a balance between the nimbleness of smaller firms and the vast resources of industry giants requires a blend of creativity, innovation, a…
Original Research
celarity.com
· Original study ↗
Methodology
Cited estimate; original source not named
Methodology documented
Segmentation
IndustryAgency
Company SizeSMB
RegionNorth America
Channelcontent
Cite this stat
Plain Text
US and Canada marketing agencies: 90% share of agencies with fewer than 50 employees. Source: celarity.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-fewer-than-50-employees
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<blockquote cite="https://lighthousedata.io/data/agencies-fewer-than-50-employees" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of agencies with fewer than 50 employees for US and Canada marketing agencies<br><small>Source: celarity.com (2024) · <a href="https://lighthousedata.io/data/agencies-fewer-than-50-employees" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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