B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

26%

26% -- share of agencies allocating over 40pct marketing budget to influencer for marketing agencies and brands (2025)

Name: Share Of Agencies Allocating Over 40pct Marketing Budget To Influencer Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2025 · Sprout Social

Over 26% of marketing agencies and brands allocate more than 40% of their marketing budgets to influencer partnerships.

The source specifies 'Over 26%'

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Attribution: Sprout Social View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

26%

Unit

Percentage

Data Vintage

2025

Entity

marketing agencies and brands

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sprout Social Primary Tier C

https://www.ammunition.agency/uk/blog/b2b-has-entered-its-influencer-era ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

B2B Has Entered Its Influencer Era

Original Research

Sprout Social · Original study ↗

Methodology

Cited from Sprout Social

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing agencies and brands: 26% share of agencies allocating over 40pct marketing budget to influencer. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-allocating-40pct-budget-influencer

HTML Embed

<blockquote cite="https://lighthousedata.io/data/agencies-allocating-40pct-budget-influencer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- share of agencies allocating over 40pct marketing budget to influencer for marketing agencies and brands<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/agencies-allocating-40pct-budget-influencer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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