B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68.1%
68.1% -- share of agencies with above average relationship scores for award-winning agencies (2026)
Among a sample of award-winning teams evaluated by Aprais over 20 years, 68.1% of agencies held above-average relationship scores.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
68.1%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
25,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aprais
Primary
Tier B
https://www.fieldtrip.agency/post/high-performing-agency-client-relationship ↗
Source Article
Building a High-Performing Agency-Client Relationship: A Practical Guide for 2026
Tereza
Published:
November 28, 2025
Updated:
August 28, 2026
Agency relationships run shorter than they used to. They have dropped from an average of 7.2 years to under 3.
That shift forces you to rebuild trust, workflow habits, and context far more frequently than your team can reasonably absorb. I…
Original Research
Aprais
· Original study ↗
Methodology
25,000 evaluations matched to global effectiveness awards over 20 years (Aprais)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
award-winning agencies: 68.1% share of agencies with above average relationship scores. Source: Aprais (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agencies-above-average-relationship-scores
HTML Embed
<blockquote cite="https://lighthousedata.io/data/agencies-above-average-relationship-scores" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.1%</strong> -- share of agencies with above average relationship scores for award-winning agencies<br><small>Source: Aprais (2026) · <a href="https://lighthousedata.io/data/agencies-above-average-relationship-scores" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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