B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- fundraising growth rate for Age UK (2016)
Age UK's fundraising increased 4% year-on-year following their 2016 Christmas loneliness campaign.
- Grew from a high base in 2015 as a result of the Man on the Moon John Lewis partnership
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/age-uk-tackled-the-issue-of-loneliness ↗
Source Article
Age UK tackled the issue of loneliness
Key Points
- Age UK wanted to recruit volunteers for their Call In Time service
- They opted to focus on one single story and create a big impact with a 3 minute launch spot
- As a result, they received 33,000 volunteer enquiries in just 4 weeks
The Challenge
Age UK is the country’s largest charity,…
Original Research
Thinkbox
· Original study ↗
Methodology
Campaign case study results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Age UK: 4% fundraising growth rate. Source: Thinkbox (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/age-uk-fundraising-growth-4
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<blockquote cite="https://lighthousedata.io/data/age-uk-fundraising-growth-4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- fundraising growth rate for Age UK<br><small>Source: Thinkbox (2016) · <a href="https://lighthousedata.io/data/age-uk-fundraising-growth-4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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