B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- share of executives rating partnerships critical for African OTT media executives (2026)
78% of media executives categorise partnerships as 'very important' or 'critical'.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Broadcast Media Africa (BMA)
Primary
Tier A
https://news.broadcastmediaafrica.com/2026/03/10/how-to-unlock-growth-ott-streaming-in-africa-throug… ↗
Source Article
Driving OTT Streaming Growth With Smart, Strategic Telco Partnerships - Broadcast Media Africa
The 2026 African OTT Survey by BMA highlights a massive disconnect between strategic intent and operational reality regarding industry partnerships. While 78% of media executives categorise partnerships as “very important” or “critical,” there is a stark 62-percentage-point gap in execution: only 16…
Original Research
Broadcast Media Africa (BMA)
· Original study ↗
Methodology
BMA 2026 African OTT Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
African OTT media executives: 78% share of executives rating partnerships critical. Source: Broadcast Media Africa (BMA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/african-ott-executives-partnerships-critical-2026
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<blockquote cite="https://lighthousedata.io/data/african-ott-executives-partnerships-critical-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of executives rating partnerships critical for African OTT media executives<br><small>Source: Broadcast Media Africa (BMA) (2026) · <a href="https://lighthousedata.io/data/african-ott-executives-partnerships-critical-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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