B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,100,000,000,000
$1,100,000,000,000 -- consumer buying power for African-American consumers (2015)
African-American consumers were projected to spend / command $1.1 trillion in buying power in 2015.
- projection
- secondary citation of Nielsen data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1,100,000,000,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
http://www.terryhines.com/ ↗
Source Article
Original Research
Nielsen
· Original study ↗
Methodology
Cited from Nielsen report on African-American buying power
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
African-American consumers: $1,100,000,000,000 consumer buying power. Source: Nielsen (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/african-american-buying-power-2015
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<blockquote cite="https://lighthousedata.io/data/african-american-buying-power-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,100,000,000,000</strong> -- consumer buying power for African-American consumers<br><small>Source: Nielsen (2015) · <a href="https://lighthousedata.io/data/african-american-buying-power-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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