B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
545,000
545,000 -- broadcast viewers for AFL (Hawthorn vs Gold Coast) (2025)
The AFL match between Hawthorn and Gold Coast pulled in 545,000 viewers nationally.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
545,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spinach Advertising
Primary
Tier B
https://spinach.com.au/opinion/the-second-womens-state-of-origin-match-outrated-the-afls-thursday-ni… ↗
Source Article
The second Women’s State of Origin match outrated the AFL’s Thursday night offering, helping again to put women’s sport on the broadcasting map. | Spinach Advertising - New
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Deborah Knight on 2GB Radio’s Money News about the Nine Group and the changes to their Radio structure, winning the broadcast rights to the Rugby World Cup and the Women’s State of Origin out-rating the AFL.
Listen to …
Original Research
Spinach Advertising
· Original study ↗
Methodology
National TV ratings cited on 2GB radio segment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AFL (Hawthorn vs Gold Coast): 545,000 broadcast viewers. Source: Spinach Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/afl-thursday-night-viewers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/afl-thursday-night-viewers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>545,000</strong> -- broadcast viewers for AFL (Hawthorn vs Gold Coast)<br><small>Source: Spinach Advertising (2025) · <a href="https://lighthousedata.io/data/afl-thursday-night-viewers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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