B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- share of australians following afl for Australian sports audiences (2026)
Deloitte pegs AFL as Australia's most-followed sport at 42%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
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Original Research
Deloitte
· Original study ↗
Methodology
Cited via 7 News Instagram; original research by Deloitte
Methodology documented
Segmentation
Industrysports_fitness
RegionAU
Cite this stat
Plain Text
Australian sports audiences: 42% share of australians following afl. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/afl-most-followed-sport-australia
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<blockquote cite="https://lighthousedata.io/data/afl-most-followed-sport-australia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of australians following afl for Australian sports audiences<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/afl-most-followed-sport-australia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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