B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- consumer preference for personalised deals for consumers with an AFH loyalty scheme (2025)
Personalised deals are important to 66% of consumers with an AFH (away from home) loyalty scheme.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IGD
Primary
Tier A
https://www.williammurray.co.uk/2025/10/13/loyalty/ ↗
Source Article
What makes a successful loyalty scheme in away from home?
By Shannon Goldsmith, senior insight analyst, IGD
The latest IGD research uncovers what consumers really want from their loyalty schemes to identify the key features needed to influence behaviour.
The loyalty landscape developed rapidly from 2020-2022. After a couple of years of slower innovation as…
Original Research
IGD
· Original study ↗
Methodology
IGD online focus groups validated with online questionnaire of over 2,000 respondents
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers with an AFH loyalty scheme: 66% consumer preference for personalised deals. Source: IGD (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/afh-personalised-deals-importance-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/afh-personalised-deals-importance-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumer preference for personalised deals for consumers with an AFH loyalty scheme<br><small>Source: IGD (2025) · <a href="https://lighthousedata.io/data/afh-personalised-deals-importance-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.