B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24,200,000
24,200,000 -- household count for Affluent US households (top 20% by income) (2013)
The affluent segment (top 20% of US households by income) represents about 24.2 million households.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24,200,000
Unit
Count
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Unity Marketing
Primary
Tier A
http://www.unitymarketingonline.com/catalog/product_detail.php/pid=72~subid=1/index.html ↗
Source Article
Research Topics
Original Research
Unity Marketing
· Original study ↗
Methodology
Unity Marketing estimate of affluent US households
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Affluent US households (top 20% by income): 24,200,000 household count. Source: Unity Marketing (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affluent-households-us-2013
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<blockquote cite="https://lighthousedata.io/data/affluent-households-us-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24,200,000</strong> -- household count for Affluent US households (top 20% by income)<br><small>Source: Unity Marketing (2013) · <a href="https://lighthousedata.io/data/affluent-households-us-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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