B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- roi increase for affiliate marketing channel (2021)
The ROI of a large sneaker retailer's affiliate marketing channel increased by 76% after optimizing affiliate commissions and removing the top last-click affiliate based on multi-touch attribution insights.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Odyssey Attribution
Primary
Tier A
https://odysseyattribution.co/use-cases/return-on-investment/ ↗
Source Article
+76%
How to increase the ROI of affiliate marketing?
In this use case, you can learn how Odyssey Attribution helped a large sneaker retailer increase the ROI of the affiliate channel. Thanks to multi-touch attribution there was a clear insight into what actions needed to be taken to increase the ROI of t…
Original Research
Odyssey Attribution
· Original study ↗
Methodology
Increase in ROI of affiliate marketing channel after removing the top-performing affiliate based on last-click attribution.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
affiliate marketing channel: 76% roi increase. Source: Odyssey Attribution (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affiliate_roi_increase
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<blockquote cite="https://lighthousedata.io/data/affiliate_roi_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- roi increase for affiliate marketing channel<br><small>Source: Odyssey Attribution (2021) · <a href="https://lighthousedata.io/data/affiliate_roi_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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