B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- share of digital media revenue for US affiliate marketing (2025)
Affiliate marketing generates 16% of all digital media revenue in the United States.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://g.partners/blog/en/affiliate-marketing-statistics-facts/ ↗
Source Article
15 Affiliate Marketing Statistics & Facts | G.Partners
Blog > 15 Affiliate Marketing Statistics & Facts
The affiliate marketing landscape continues evolving at remarkable speed, now reaching $17 billion globally with steady growth momentum. Behind these impressive numbers lies a transformed industry worth examining closely.
Mobile traffic now dominates …
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research, as cited by G.Partners
Methodology documented
Segmentation
Industryaffiliate_marketing,media_entertainment
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
US affiliate marketing: 16% share of digital media revenue. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affiliate-share-digital-media-revenue-us
HTML Embed
<blockquote cite="https://lighthousedata.io/data/affiliate-share-digital-media-revenue-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- share of digital media revenue for US affiliate marketing<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/affiliate-share-digital-media-revenue-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.