B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- brands using affiliate marketing for brands (2025)
80% of brands are using/harnessing affiliate marketing according to a Rakuten/Forrester Research study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alek-asaduryan.com
Primary
Tier C
https://alek-asaduryan.com/ ↗
Source Article
Alek Asaduryan
Original Research
alek-asaduryan.com
· Original study ↗
Methodology
Cited study by Rakuten/Forrester Research; methodology not detailed on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 80% brands using affiliate marketing. Source: alek-asaduryan.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affiliate-brands-usage-rakuten-forrester
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<blockquote cite="https://lighthousedata.io/data/affiliate-brands-usage-rakuten-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brands using affiliate marketing for brands<br><small>Source: alek-asaduryan.com (2025) · <a href="https://lighthousedata.io/data/affiliate-brands-usage-rakuten-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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