B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- employee advocacy platform monthly usage rate for employee advocacy platforms (2021)
The overall average monthly usage rate for opt-in employee advocacy tools/platforms is about 20%.
- Hypothetical or estimated benchmark cited by Jonathan Baldock regarding opt-in employee advocacy tools
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
SocialHP
Primary
Tier C
https://fiveechelon.com/social-media-marketing-amplify-your-reach/ ↗
Source Article
How to Use Social Media Marketing to Amplify Your Reach
In part 9 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann interviews Jonathan Baldock about using social media marketing to amplify your reach. Jonathan Baldock is a Social Media Marketing Expert and Adviser of SocialHP. SocialHP is the fastes…
Original Research
SocialHP
· Original study ↗
Methodology
Claim by Jonathan Baldock (SocialHP adviser) on average opt-in usage of employee advocacy tools
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
employee advocacy platforms: 20% employee advocacy platform monthly usage rate. Source: SocialHP (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advocacy-tool-monthly-usage-20pct
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<blockquote cite="https://lighthousedata.io/data/advocacy-tool-monthly-usage-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- employee advocacy platform monthly usage rate for employee advocacy platforms<br><small>Source: SocialHP (2021) · <a href="https://lighthousedata.io/data/advocacy-tool-monthly-usage-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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