B Evidence Grade B Graded under review Safe to Cite Current

5.2%

5.2% -- advertising spend percentage for advertising spend targeting multicultural consumers (2026)

Name: Advertising Spend Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · ANA

Cite this stat Share How we verify

Attribution: ANA View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

5.2%

Unit

Percentage

Data Vintage

2026

Entity

advertising spend targeting multicultural consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

ANA Primary Tier A

https://www.ana.net/training/course/id/CD-DIME-HDV-RZ ↗

Confidence: 70/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Driving Inclusive Marketing Excellence (Virtual) | School of Marketing | ANA

Driving Inclusive Marketing Excellence (Virtual) Effective Creative, Media, & Metrics for a Diverse America (Virtual Half-Day Workshop) Virtual Workshop Description Despite multicultural consumers making up 40 percent of the U.S. population, only 5.2 percent of advertising spend target this segment.…

Also cited by

statista.com https://www.statista.com/

2026-08-16

triplewhale.com https://www.triplewhale.com/

2026-08-16

demandsage.com https://www.demandsage.com/

2026-08-16

thedesk.net https://thedesk.net/

2026-08-16

influencermarketinghub.com https://influencermarketinghub.com/

2026-08-16

Original Research

ANA · Original study ↗

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

advertising spend targeting multicultural consumers: 5.2% advertising spend percentage. Source: ANA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertising-spend-targeting-multicultural-segment

HTML Embed

<blockquote cite="https://lighthousedata.io/data/advertising-spend-targeting-multicultural-segment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.2%</strong> -- advertising spend percentage for advertising spend targeting multicultural consumers<br><small>Source: ANA (2026) · <a href="https://lighthousedata.io/data/advertising-spend-targeting-multicultural-segment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →