B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- professionals considered leaving advertising industry for advertising industry professionals (2025)
33% of advertising industry professionals have thought about leaving advertising altogether.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Great Pitch Company
Primary
Tier C
https://www.thegreatpitchcompany.com/post/a-plan-for-pitching-creating-a-fairer-healthier-and-more-e… ↗
Source Article
A Plan for Pitching: Creating a fairer, healthier and more effective process♾️
A Plan for Pitching: Creating a fairer, healthier and more effective process♾️
In the latest Campaign Magazine article, our CEO Marcus Brown highlights the unsustainable pressure pitches place on agencies and talent.
🔴 42% of industry professionals have considered quitting due to pitch-related stres…
Original Research
The Great Pitch Company
· Original study ↗
Methodology
Cited by The Great Pitch Company CEO in Campaign Magazine article; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising industry professionals: 33% professionals considered leaving advertising industry. Source: The Great Pitch Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertising-professionals-considered-leaving-industry
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<blockquote cite="https://lighthousedata.io/data/advertising-professionals-considered-leaving-industry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- professionals considered leaving advertising industry for advertising industry professionals<br><small>Source: The Great Pitch Company (2025) · <a href="https://lighthousedata.io/data/advertising-professionals-considered-leaving-industry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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