B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- share of advertising not noticed or remembered for advertising (2026)
84% of advertising is neither noticed nor remembered.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ehrenberg-Bass Institute
Primary
Tier C
https://aquent.com.au/blog/marketing-done-right-how-to-deliver-commercial-outcomes-without-the-bs/ ↗
Source Article
Marketing done right. How to deliver commercial outcomes without the BS
Original Research
Ehrenberg-Bass Institute
· Original study ↗
Methodology
Ehrenberg-Bass Institute study, as cited by Aquent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertising: 84% share of advertising not noticed or remembered. Source: Ehrenberg-Bass Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertising-not-noticed-84
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<blockquote cite="https://lighthousedata.io/data/advertising-not-noticed-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of advertising not noticed or remembered for advertising<br><small>Source: Ehrenberg-Bass Institute (2026) · <a href="https://lighthousedata.io/data/advertising-not-noticed-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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