B
Evidence Grade B
Graded
under review
Safe to Cite
Current
13%
13% -- first party data full integration rate for advertisers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
450
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aroscop
Primary
Tier A
https://www.aroscop.com/the-privacy-first-future-adapting-programmatic-and-geospatial-strategies-in-… ↗
Source Article
The Privacy-First Future: Adapting Programmatic and Geospatial Strategies in a Cookieless World
Original Research
Aroscop
· Original study ↗
Methodology
Aroscop survey of 450 industry leaders for report 'The CookieLess Future'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
advertisers: 13% first party data full integration rate. Source: Aroscop (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertisers-full-first-party-integration-2026
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<blockquote cite="https://lighthousedata.io/data/advertisers-full-first-party-integration-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- first party data full integration rate for advertisers<br><small>Source: Aroscop (2026) · <a href="https://lighthousedata.io/data/advertisers-full-first-party-integration-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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