B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of advertisers anticipating budget cuts for US advertisers (Q1 2025)
60% of advertisers anticipate budget cuts between 6-10% for the full year 2025 according to Q1 2025 research.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
William Blair
Primary
Tier B
https://digitalthriveai.com/en-us/resources/paid-advertising/tariff-turmoil-in-google-ads-see-how-yo… ↗
Source Article
Understanding the Tariff Impact on Digital Advertising
The connection between international trade policy and digital advertising might not seem immediately obvious, but the relationship is profound. When governments implement new tariff regimes, the ripple effects extend beyond manufacturing and ret…
Original Research
William Blair
· Original study ↗
Methodology
Q1 2025 industry research cited by William Blair survey coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertisers: 60% share of advertisers anticipating budget cuts. Source: William Blair (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/advertisers-anticipate-budget-cuts-2025
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<blockquote cite="https://lighthousedata.io/data/advertisers-anticipate-budget-cuts-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of advertisers anticipating budget cuts for US advertisers<br><small>Source: William Blair (Q1 2025) · <a href="https://lighthousedata.io/data/advertisers-anticipate-budget-cuts-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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