B
Evidence Grade B
Graded
under review
Safe to Cite
Current
93%
93% -- weekly radio listening rate for US adults (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://www.jkradvertising.com/radio-service/ ↗
Source Article
Radio
Radio
According to media ratings giant Nielsen, more Americans still listen to AM/FM radio than any other platform. In addition, 93 percent of adults listen to radio every week – and this includes all age groups.
JKR’s cutting-edge creative and long-standing relationships with radio industry leaders…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to Nielsen media ratings; cited by JKR Advertising radio services page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 93% weekly radio listening rate. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adults-weekly-radio-listening-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/adults-weekly-radio-listening-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- weekly radio listening rate for US adults<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/adults-weekly-radio-listening-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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