B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

43%

43% -- social networking usage rate for US adults who use the internet (2012)

Name: Social Networking Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2012 · Pew Research Center

43% of adult internet users use social networking sites.

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Attribution: Pew Research Center View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

43%

Unit

Percentage

Data Vintage

2012

Entity

US adults who use the internet

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Pew Research Center Primary Tier C

http://timothyblotz.com/2012/03/25/how-businesses-and-consumers-are-using-social-media-for-customer-… ↗

Confidence: 48/100 Vintage: 2012 Channel: Common Crawl

Source Article

How Businesses and Consumers are using Social Media for Customer Support

Original Research

Pew Research Center · Original study ↗

Methodology

Pew Research survey data cited by the article

Methodology documented

Segmentation

Industrymedia_entertainment RegionUS RoleAll marketers Channelsocial

Cite this stat

Plain Text

US adults who use the internet: 43% social networking usage rate. Source: Pew Research Center (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adults-social-networking-use-pew-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/adults-social-networking-use-pew-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- social networking usage rate for US adults who use the internet<br><small>Source: Pew Research Center (2012) · <a href="https://lighthousedata.io/data/adults-social-networking-use-pew-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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